In a Perfect World…

In a perfect world, brands would advertise by magic. Getting in front of people at the the precise moment they are ready to commit. No money would be wasted. There would be no spam and we would bring a whole new meaning to the word ‘Targeted Campaigns’. Even today in a world of programatic, intelligent […]

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Lead Generation…

Some may say that the Affiliate Networks are slowly being replaced by Lead Generation companies. That trust in the word ‘Affiliate’ is at an all time low. That people are looking for alternative ways to drive traffic and grow their business. The big question is, can the 2 co-exist in the same company or is […]

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