Category: Strategy

Is Programmatic Dying?

The globally programmatic buying ad spend was $5 billion in 2012 which then rose to $39 billion in 2016! IAB estimates by 2018 programmatic spend will have grown from 28% in 2013 to over 80% of marketing spend, but is this still the case? What is Programmatic Buying? Programmatic buying is a more effective way […]

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In a Perfect World…

In a perfect world, brands would advertise by magic. Getting in front of people at the the precise moment they are ready to commit. No money would be wasted. There would be no spam and we would bring a whole new meaning to the word ‘Targeted Campaigns’. Even today in a world of programatic, intelligent […]

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