So you are trying to create a higher lifetime value from your customers? Still trying to decide whether to run a CPL campaign to build a database or a straight CPA offer to drive sales? What about the brand? How are you going to cement that in the front of people’s minds when they think […]

Tips Four & Five Increased One Clients Volume by 114% 1. Understand Your Data Supplier Like most media buys, you are competing against other advertisers while striking the balance between lead quality and volume. The earlier position your question appears in a paths survey, the greater your lead volume. Our data shows that campaigns appearing […]