People’s greatest and most precious asset right now is time. Running out of it is a daily occurrence however we still manage to carry over half our job list to the following day. Time is something that is the same for everyone. It doesn’t change or speed up, it is what it is. How we […]
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So you are trying to create a higher lifetime value from your customers? Still trying to decide whether to run a CPL campaign to build a database or a straight CPA offer to drive sales? What about the brand? How are you going to cement that in the front of people’s minds when they think […]
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Beyond The Compliance… If you are like us, you will have been thinking about GDPR for affiliate networks for some time. It may be something you are genuinely excited about or, like 99.9% of the industry, something you wish would go away and die. Either way, you should have been preparing. Surprisingly, unlike data owners, […]
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Loyal advertisers do not grow on trees… We spend much of our time speaking about driving sales, prospecting for new business and in general, making more money! Often these conversations revolve around how to bring new people in and how quickly we can grow their accounts. How often do we speak about client retention? Marketing […]
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Sit down and think about this for a minute. As a service provider, you are constantly putting yourself out there, playing the numbers game with potential clients, hoping something lands with your sales prospecting. I’ve been there and in the main, had a decent level of success. The problem is, times change and with them […]
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Pay Per Call is a relatively new concept in comparison to traditional affiliate marketing. However across the pond in the US, networks are cleaning up! Over the past 3 months, I have turned my hand to exploring the world of Pay Per Call and the rewards it can offer. Following a relatively comprehensive online training […]
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‘We are successful because we are a huge company employing hundreds of staff turning over £100 million a year ‘ Society has dictated that we define success in a very simple way. When people talk about success they talk about careers, positions, salary, wealth, houses, cars etc etc. There are heads of businesses all over […]
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Some may say it’s easy to recognize the things that are obvious. A great month on sales, target smashed, a direct advertiser secured, a great cup of tea and so on…Those people are right however lets be honest about it, how often do the simplest things that are easily praised go unrecognized? I think you’ll […]
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In a perfect world, brands would advertise by magic. Getting in front of people at the the precise moment they are ready to commit. No money would be wasted. There would be no spam and we would bring a whole new meaning to the word ‘Targeted Campaigns’. Even today in a world of programatic, intelligent […]
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Much has been written over the years about the difference between Leaders and Managers. I agree with some opinions but not others, however everyone’s thought process is different. I respect the variety of views. What people don’t tend to discuss is the difference between leaders and role models and where the 2 cross over. Lets […]
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