Campaign creation is a complex beast. To get it right you need a masters degree in psychology, be an expert in human behavior and have tested a bucket load of different ads and LP’s over a sustained period of time. Now obviously I am exaggerating here but the point I am making is that creating […]
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Even at the extremely young age of 35, (yes I know I am older than most of you!) I have seen a dramatic change over the past 20 years in regards to what dress code is accepted in various situations. Go back to 1996 and you would find me in a pair of pressed trousers […]
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Depending on the circles you’re involved with, CPA could be something you love or loath. Running a CPA affiliate program on non incent basis means zero risk to the advertiser which in an ideal world we would all want. Problem is though, with so much on line exposure to brands in 2016 and so much […]
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Do you class yourself as high maintenance? Most of us are simply going about our daily lives, knowing what we want and in the main, getting it. Whether its having the latest car, a bigger house because our 3 bed semi simply won’t do or the latest fashions because not keeping up is unthinkable. Speak […]
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How involved are you with affiliate marketing in 2016? To the untrained eye, it may seem to have changed drastically over the last few years. In its most basic form, it is the action of promoting someone else’s product or service for a percentage of the profits. The reality is, this model hasn’t changed, however […]
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When was the last time you clicked on a native ad? It may have been on one of several accommodating websites or social media but I bet it was in the last week? Native is absolutely booming in 2016 with zero signs of slowing down any time soon. It is designed to fit seamlessly with […]
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How often do you hear the term ‘People buy from people’? We hear it all the time but do we really understand what it means? In a world of Skype, Email, Text, Facebook Messenger, WhatsApp and so on, have we lost sight of what good relationships really are and have they been replaced with simple […]
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Having worked for both large corporate companies and small 10 man teams, the idea of strategy is one that is very often thought of but not practiced. People love to talk about strategy and what they should be doing over a given period. Very often however the process of getting this strategy down on paper […]
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Go back a fair few years and competition for your business was limited. The big players in the market knew they had you not out of choice but necessity. This meant customer service and worrying about how someone flowed round your establishment came a distant second to money in the till. Fast forward a few […]
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Having worked with email in one form or another for almost 5 years, I have seen my fair share of junk land in my inbox. Why do I know its junk? Because the subject line gives it away before I even open the email. Even after all these years and the realization that the average […]
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