Improve Campaign Conversion Rates – 6 Top Tips

At Clickwork7 we work directly with advertisers, providing advice and support on landing page optimisation to increase conversions rates. A low conversion rate can mean publishers will not push your offer, usually resulting in a failed campaign. With high conversion rates, you can keep your acquisition cost low and increase the volume of valuable users. […]

Read More

Client Retention is King

Loyal advertisers do not grow on trees… We spend much of our time speaking about driving sales, prospecting for new business and in general, making more money! Often these conversations revolve around how to bring new people in and how quickly we can grow their accounts. How often do we speak about client retention? Marketing […]

Read More

Is Programmatic Dying?

The globally programmatic buying ad spend was $5 billion in 2012 which then rose to $39 billion in 2016! IAB estimates by 2018 programmatic spend will have grown from 28% in 2013 to over 80% of marketing spend, but is this still the case? What is Programmatic Buying? Programmatic buying is a more effective way […]

Read More