Category: Strategy

In a Perfect World…

Brands would advertise by magic, getting in front of people at the the precise moment they are ready to commit to your product or service. No money would be wasted, there would be no spam and we would bring a whole new meaning to the word ‘Targeted Campaigns’. Even today in a world of programatic, […]

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Leaders, Winners and Role Models

Much has been written over the years about the difference between Leaders and Managers. I agree with some opinions but not others however everyone’s thought process is different and I respect the variety of views. What people don’t tend to discuss is the difference between leaders and role models and where the 2 cross over. […]

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