Author: Hannah Siggers

Is Programmatic Dying?

The globally programmatic buying ad spend was $5 billion in 2012 which then rose to $39 billion in 2016! IAB estimates by 2018 programmatic spend will have grown from 28% in 2013 to over 80% of marketing spend, but is this still the case? What is Programmatic Buying? Programmatic buying is a more effective way […]

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