Author: Andy Barden

Client Retention is King

Loyal advertisers do not grow on trees… We spend much of our time speaking about driving sales, prospecting for new business and in general, making more money! Often these conversations revolve around how to bring new people in and how quickly we can grow their accounts. How often do we speak about client retention? Marketing […]

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In a Perfect World…

In a perfect world, brands would advertise by magic. Getting in front of people at the the precise moment they are ready to commit. No money would be wasted. There would be no spam and we would bring a whole new meaning to the word ‘Targeted Campaigns’. Even today in a world of programatic, intelligent ad servers, […]

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Write Content People Want To Read…

Someone once said that writing content was tough. They said that you had to know what your were talking about. Engage a variety of audiences and most of all, be original. I agree with all these points and as much as I can be extremely opinionated on a subject I am passionate about, I try to […]

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