In a Perfect World…

Brands would advertise by magic, getting in front of people at the the precise moment they are ready to commit to your product or service. No money would be wasted, there would be no spam and we would bring a whole new meaning to the word ‘Targeted Campaigns’. Even today in a world of programatic, […]

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Leaders, Winners and Role Models

Much has been written over the years about the difference between Leaders and Managers. I agree with some opinions but not others however everyone’s thought process is different and I respect the variety of views. What people don’t tend to discuss is the difference between leaders and role models and where the 2 cross over. […]

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Keeping it real with your content

Someone once said that writing content was tough. They said that you had to know what your were talking about, engage a variety of audiences and most of all, be original. I agree with all these points and as much as I can be extremely opinionated on a subject I am passionate about, I try […]

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Lead Generation…

Some may say that the Affiliate Networks are slowly being replaced by Lead Generation companies. That trust in the word ‘Affiliate’ is at an all time low and that people are looking for alternative ways to drive traffic and grow their business. The big question is, can the 2 co-exist in the same company or […]

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